Checkurself is a London-wide sexual health website commissioned by the NHS. It's aims are: to syphon people away from a clinical context towards online testing; to increase male engagement in sexual health testing; to encourage cost savings through joined up working.
Ministry named, branded and created the website for this programme and we still manage it more than 15 years later. The site is managed with banking level security and undergoes regular vulnerability testing.
Huge cost-savings have been made with STI testing moving from surgery to online testing. The programme has been held up as a model of best-practice by PHE and the NHS and the website has been the subject of two Masters Degree dissertations(!).
Client
NHS London
Services
Naming & Branding
Print Design & Management
Illustration
Website Design & Development
Information Security
Game Design
Signposting for the symptomatic
For those not eligible for home testing (typically if they are experiencing symptoms), the site offers signposting to in-clinic testing - they just enter their postcode and a list of their nearest clinics offering their desired services are displayed.
Shoot 'em up game
One of the key challenges of the Chlamydia Screening Programme was to engage with young males - a group far less likely to test than young females. This first person shoot 'em up game sees the gamer visiting various insalubrious establishments in London shooting infected rabbits with antibiotics. Along the way, they get bonus points by answering questions on how to prevent and treat STIs.
Printed Collateral
We created a portal where all participating boroughs could order branded materials. Each could select some materials and place an order immediately or they could open the order up for other boroughs to join in on and add to the order - thus increasing the volume and reducing the unit cost. This feature saved the NHS tens of thousands of pounds. The materials covered posters, beer mats, button badges, toilet posters, underwear, condoms and also included the racy T-shirts below for outreach.
"Ministry always really impress us with their technical expertise and wow with their creative concepts. They’ve been the perfect partner."
David Pinson - Sexual Health Commissioner
